01
What the client needed
- A redesign of their website to match their new graphic identity
- Create a model for other, similar organizations
- Have a modern website that accurately represents the organization
- Create a new digital identity and strenghten it with the website
- A platform to inform partners and share resources

02
What we have done
- Analyzed the existing content and created a content strategy
- Conducted a card sorting process, which led to a user-friendly site structure
- Created an interactive prototype with a Mobile-first approach and tested it
- Organized user observations with subjects from 12 countries in 7 different time zones
- Post-launch we analyzed the site for user bevaviour and activities with HotJar

03
Result
- A detailed website prototype that was used by developers and a graphic designer
- Content strategy that is tested by actual users (actual use in the field)


We had a very good interaction
Climate and Clean Air Coalition was in a need for a new, modern and handy website, which would reflect the new graphic identity, could set an example to others content-wise, visually and technically. The goal was to develop a site that would provide relevant information about the Coalition both – to its partners and general public. We had a very good interaction which was particularly important in the project because our schedule was tight and work process included intense mutual agreements and decisions, mostly communicating via e-mails and Skype. Turn developed logical and suitable page structure and content strategy. They also made website prototype with mobile-first approach and tested it with real users.